About the authors
i-Adapt Business Consulting
I-Adapt Business Consulting is a boutique organisational psychology practice specialising in Australian Leadership, adaptive strategy and change management. As organisational psychologists to industry, we have extensive experience spanning both private and government sectors - including Telstra, BHP, CSIRO, Hewlett-Packard, Australia Post, Defence (EWSD), and the Department of Premier and Cabinet. Our financial sector expertise includes retail. investment banking, M&A, stockbroking, financial advisory, insurance, dealer groups, and industry associations.
For the past two decades, David and his team have been at the forefront of industry transformation in the wealth management sector - From enabling stockbroking firms to pioneer online broking technology for increased productivity and profitability, to navigating the implications of the Hayne Royal Commission for wealth practitioners.
David Peake, our CEO and founder of Investor DNA®, has presented extensively on Australian leadership, behavioural finance and psychometric profiling at industry and international conferences, dealer groups and individual wealth firms. David facilitated the initial strategy work with the AFA, which was pivotal for the merger between the AFA and the FPA to form the FAAA.
We have exceptional and unparalleled expertise in psychology, neuroscience, behavioural finance and data analytics, representing a unique set of skills and capabilities to create Investor DNA® - a technology purpose-built from the ground up for the wealth management industry.
We are also specialists in psychometrics — the science of measuring psychological traits, abilities, and behaviours. This involves the rigorous development and validation of assessments to ensure they are both reliable (producing consistent results over time) and valid (accurately measuring what they claim to measure). Without strong psychometric foundations, assessments risk delivering inaccurate or misleading outcomes. Robust psychometric design has been at the core of Investor DNA® from the very beginning.
We are accredited and have extensive experience in a wide range of leading psychometric profiling tools, including the Herrmann Brain Dominance Instrument (HBDI), the Myers-Briggs Type Indicator (MBTI), the Team Management Index (TMI), Belbin, and DISC - to drive self-awareness and behavioural change.
All of our consultants hold postgraduate qualifications in business or psychology. David Peake, founder and CEO of i-Adapt and Investor DNA, holds a Bachelor of Behavioural Sciences from La Trobe University, postgraduate qualifications in Applied Psychology from Monash University, and a postgraduate Certificate in Entrepreneurship from Babson College, Massachusetts, USA. David is a member of the Australian Psychological Society (MAPS) and formerly the HR / HRD manager for Hewlett-Packard Australia Pty. Ltd.


Mr David Peake
BBSc. Grad Dip App Psych, MAPS
Nothing matters more than experience.
Our financial sector clients have included:















