The Science of Personalised Advice
Wealth transfer resets the game...
The Great Wealth Transfer has begun. In Australia alone, $5 trillion is currently being transferred from boomers to the next generation of wealth.
Yet even the strongest adviser-client relationship will not protect against the impact of wealth transition. When assets pass to the next generation, research confirms that 81% of heirs intend to replace their parents’ adviser.
This is not business as usual. This means that only 1 in 5 advisers will retain the relationship and the assets under their control, while 4 out of 5 will lose both. Advisers who fail to adapt will be left behind.
The rules have changed—and time is running out.
Investor DNA® - Safeguard the relationship. Retain the assets.
Click to play video
(2-minute overview)
The NextGen female investor - the emerging preeminent client...
The NextGen investor thinks differently, with priorities, preferences, values, and goals that diverge sharply from those of previous generations. Purpose-driven and tech-savvy, they demand a new kind of relationship with their adviser.
Significantly, 65% of wealth is being inherited by women, who are taking charge of $3.2 trillion in assets. Women who seek highly personalised advice, grounded in empathy, authenticity and trust from a traditionally male-dominated industry.
For the astute adviser, this represents a unique opportunity.
Investor DNA® - Attract, engage and retain the next wealth generation.
Herein lies the challenge...
Precision-crafted, personalised advice is now essential, yet many advisers unconsciously craft portfolios that reflect their own preferences, values and biases, rather than those of their clients. Traditional models still fixate on risk and goals, while ignoring identity, values, and purpose.
Result? Similar portfolios. Subtle misalignments. Broken trust. Clients quietly walking away. A new generation of wealth is emerging, and they’re not waiting. Wealth transfer represents a tipping point—advisers who master precision-crafted advice grounded in identity, empathy and purpose will thrive. And those who don't may not survive.
And it all pivots on one thing—understanding the person behind the investor. Enter Investor DNA®.
Investor DNA®: Stronger relationships. Deeper trust. Increased client retention.
The Science of Personalised Advice
Herein lies the challenge...
Precision-crafted, personalised advice is now essential, yet many advisers unconsciously craft portfolios that reflect their own preferences, values and biases, rather than those of their clients. Traditional models still fixate on risk and goals, while ignoring identity, values, and purpose.
Result? Similar portfolios. Subtle misalignments. Broken trust. Clients quietly walking away. A new generation of wealth is emerging, and they’re not waiting. Wealth transfer represents a tipping point—advisers who master precision-crafted advice grounded in identity, empathy and purpose will thrive. And those who don't may not survive.
And it all pivots on one thing—understanding the person behind the investor. Enter Investor DNA®.
Investor DNA®: Stronger relationships. Deeper trust. Increased client retention.
Click to play video
(2-minute overview)
Understand the person to understand the investor
Precision-crafted, personalised advice for exceptional CX
Based on cutting-edge behavioural science, Investor DNA® reveals the hidden layers of your clients’ wealth psychology; the subtle interplays between their thinking preferences, motivations and biases for advice based on identity, values and purpose.
Investor DNA® empowers wealth advisers to:
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Craft portfolios aligned to your clients' values, identity, and ESG priorities.
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Decode their ‘risk signature’ for asset allocation.
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Anticipate your clients' emotional triggers to prevent costly mistakes.
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Build deeper, more empathetic and trusted relationships with 'EQ'.
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Bridge generational divides to safeguard family wealth.
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Increase client retention and grow your AUM.
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Exceed your BID obligations with crafted precision, based on science.
Investor DNA® - The Science of Personalised Advice.
Purpose-inspired portfolios
Investor DNA® uncovers your clients’ core values, life philosophy, and ESG preferences—their personal ‘truths’ that shape how they view success, wealth, and legacy.
These principles influence both their decisions and what they expect from their investments—whether it’s climate action, human rights or ethics.
By aligning portfolios with their financial goals and inner compass, you deliver purposeful investing that reflects identity, conscience, and long-term vision.
This alignment builds trust, deepens relationships, and creates portfolios that drive meaningful change.
Investor DNA® - Investing that shapes the future.
Preserving wealth continuity
An estimated 90% of family wealth is lost by the third generation.
Family wealth is eroded less by poor investment choices and more by intergenerational divides in values, priorities, and risk; differences that fracture communication and trust.
By mapping each family member’s preferences, motivations and biases, Investor DNA® reveals areas of alignment and potential friction points to build common ground.
These insights help advisers go beneath the surface to resolve conflict, deepen trust, and honour the family legacy—while empowering the next generation to forge their own path. This is critical for NextGen identity, engagement and family wealth continuity.
Investor DNA® - Safeguarding family wealth across generations.
Investment risk - Reimagined.
Introducing the 'Risk Signature'
Client portfolios must align with client identity, values and purpose—in addition to risk and financial goals.
Investor DNA® adopts a unique and highly nuanced approach, decoding a client’s unique 'risk signature' across five key dimensions—redefining how risk is used for portfolio construction.
Our approach reveals the gap between your clients' risk 'comfort zone', what they can afford, and what they can emotionally tolerate—for a precision-crafted approach.
Based on advanced data analytics, Investor DNA® enables you to predict which of your clients are most likely to react emotionally to market volatility, preventing fear-driven decisions and costly mistakes.
It’s science-based personalisation that empowers wealth professionals to confidently meet—and exceed—their BID obligations.
Investor DNA®—A precision-crafted approach to investment risk.
Investor DNA® decodes a client’s unique 'risk signature' across five key risk dimensions—rewriting the rules on how investment risk is viewed.
Our holistic approach reveals the gap between your clients' risk 'comfort zone', what they can afford, and what they can emotionally tolerate—for precision-crafted, risk-appropriate portfolios.
Investor DNA® enables you to predict which of your clients are most likely to react emotionally to market volatility, helping prevent fear-driven decisions and associated costly mistakes.
It’s science-based personalisation that empowers wealth professionals to confidently meet and exceed their BID obligations.
Investor DNA® - A precision-crafted approach to investment risk.
Investor DNA® decodes a client’s unique 'risk signature', redefining investment risk.
Our holistic approach reveals the gap between your client's risk 'comfort zone', what they can afford, and what they can emotionally tolerate—for precision-crafted portfolios.
Investor DNA® enables you to predict which of your clients are most likely to react emotionally to market volatility, to avoid costly mistakes.
It’s a science-based approach to confidently meet—and exceed—your BID obligations.
Investor DNA®—A precision-crafted approach to investment risk.
Investment Risk - Redefined.
Investor DNA® decodes a client’s unique 'risk signature', redefining investment risk.
Our holistic approach reveals the gap between your client's risk 'comfort zone', what they can afford, and what they can emotionally tolerate—for precision-crafted portfolios.
Investor DNA® enables you to predict which of your clients are most likely to react emotionally to market volatility, to avoid costly mistakes.
It’s a science-based approach to confidently meet—and exceed—your BID obligations.
Investor DNA® - A precision-crafted approach to investment risk.
Investor DNA® decodes a client’s unique 'risk signature' across five key risk dimensions—rewriting the rules on how investment risk is viewed.
Our holistic approach reveals the gap between your clients' risk 'comfort zone', what they can afford, and what they can emotionally tolerate—for precision-crafted, risk-appropriate portfolios.
Investor DNA® enables you to predict which of your clients are most likely to react emotionally to market volatility, helping prevent fear-driven decisions and associated costly mistakes.
It’s science-based personalisation that empowers wealth professionals to confidently meet and exceed their BID obligations.
Investor DNA® - A precision-crafted approach to investment risk.
Investor DNA® decodes a client’s unique 'risk signature', redefining investment risk.
Our holistic approach reveals the gap between your client's risk 'comfort zone', what they can afford, and what they can emotionally tolerate—for precision-crafted portfolios.
Investor DNA® enables you to predict which of your clients are most likely to react emotionally to market volatility, to avoid costly mistakes.
It’s a science-based approach to confidently meet—and exceed—your BID obligations.
Investor DNA®—A precision-crafted approach to investment risk.
Purpose-inspired portfolios
Investor DNA® uncovers your clients’ core values, life philosophy, and ESG preferences—their personal ‘truths’ that shape how they view success, wealth, and legacy.
These principles influence both their decisions and what they expect from their investments—whether it’s climate action, human rights or ethics.
By aligning portfolios with their financial goals and inner compass, you deliver purposeful investing that reflects identity, conscience, and long-term vision.
This alignment builds trust, deepens relationships, and creates portfolios that drive meaningful change.
Investor DNA® - Investing that shapes the future.
Preserving wealth continuity
An estimated 90% of family wealth is lost by the third generation.
Family wealth is eroded less by poor investment choices and more by intergenerational divides in values, priorities, and risk; differences that fracture communication and trust.
By mapping each family member’s preferences, motivations and biases, Investor DNA® reveals areas of alignment and potential friction points to build common ground.
These insights help advisers go beneath the surface to resolve conflict, deepen trust, and honour the family legacy—while empowering the next generation to forge their own path. This is critical for NextGen identity, engagement and family wealth continuity.
Investor DNA® - Safeguarding family wealth across generations.
Purpose-inspired portfolios
Investor DNA® uncovers your clients’ core values, life philosophy, and ESG preferences—their personal ‘truths’ that shape how they view success, wealth, and legacy.
These principles influence both their decisions and what they expect from their investments—whether it’s climate action, human rights or ethics.
By aligning portfolios with their financial goals and inner compass, you deliver purposeful investing that reflects identity, conscience, and long-term vision.
This alignment builds trust, deepens relationships, and creates portfolios that drive meaningful change.
Investor DNA® - Investing that shapes the future.
Preserving wealth continuity
An estimated 90% of family wealth is lost by the third generation.
Family wealth is eroded less by poor investment choices and more by intergenerational divides in values, priorities, and risk; differences that fracture communication and trust.
By mapping each family member’s preferences, motivations and biases, Investor DNA® reveals areas of alignment and potential friction points to build common ground.
These insights help advisers go beneath the surface to resolve conflict, deepen trust, and honour the family legacy—while empowering the next generation to forge their own path. This is critical for NextGen identity, engagement and family wealth continuity.
Investor DNA® - Safeguarding family wealth across generations.
Increase client retention and retain your AUM
Investor DNA® provides powerful behavioural insights that reveal each client’s unique identity, values and purpose; the drivers of their investment behaviour.
This sets the foundation for a deeper and more trusted relationship. When clients feel seen, heard, and understood, they engage more openly, trust more fully, and are far more likely to stay with their current adviser.
The impact? A 5% lift in client retention can significantly boost your profitability by 25% to 95% and increase AUM by as much as 52%. (Harvard Business Review)
Investor DNA® - For a clear competitive edge.
Insights that transform
Investor DNA® unlocks hidden insights for a precision-crafted portfolio and a personalised approach that creates a client for life.
Engaging the next wealth generation
Investor DNA® provides the 'EQ' edge to connect with NextGen and HNW female investors with greater empathy and care.
Values & ESG preferences
Investor DNA® enables you to build purpose-inspired portfolios - aligned with your clients' identity, values and ESG preferences.
Investor DNA® acknowledges Aboriginal and Torres Strait Islander peoples as the Traditional Owners of the lands and waters of Australia, and we offer our respect to their Elders past and present.
Preserving family wealth continuity
Investor DNA® bridges the generation gap - honouring the family legacy whilst enabling NextGen to forge their own path.
Investment risk. Redefined.