The Science of Personalised Wealth Management
Wealth transfer resets the game...
The Great Wealth Transfer has begun. In Australia alone, $5.4 trillion is being passed from Boomers to the next generation, with 65% going to women.
Even the strongest adviser–client relationships offer little protection from this shift. When wealth changes hands, research shows that 81% of heirs intend to replace their parents’ adviser.
This is not business as usual. It means four out of five advisers will lose both the relationship and the assets under their care. Those who fail to adapt will be left behind.
The rules have changed — and time is running out.
Investor DNA® — Behavioural Intelligence for Precision-Crafted Advice.
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(2-minute overview)
The NextGen female investor - the emerging preeminent client...
The next generation of investors thinks differently. Their priorities, values, and expectations diverge sharply from those of previous generations. Purpose-driven and tech-savvy, they expect a new kind of partnership with their adviser — one grounded in authenticity, empathy, and trust.
Women alone are projected to control $3.5 trillion in assets — a seismic shift for a traditionally male-dominated industry.
The industry now stands at a critical juncture. Miss the shift, and both your relationships and your assets are at risk. But for the advisers who evolve, this is a once-in-a-generation opportunity.
Investor DNA® — Attract, Engage and Retain the Next Wealth Generation.
Herein lies the challenge...
Many advisers unconsciously design portfolios that mirror their own biases, values, and preferences rather than those of their clients. Traditional models still focus narrowly on risk and goals, overlooking the powerful drivers of identity, values, and purpose.
The result? Similar portfolios. Subtle misalignments. Broken trust. Clients quietly walking away. A new generation of wealth is emerging — and they’re not waiting.
So how do you safeguard your business? It comes down to one thing: truly understanding the person behind the investor—the foundation of personalised advice.
Enter Investor DNA® — Stronger Relationships. Deeper Trust. Greater Client Retention.
The Science of Personalised Wealth Management
Herein lies the challenge...
Many advisers unconsciously design portfolios that mirror their own biases, values, and preferences rather than those of their clients. Traditional models still focus narrowly on risk and goals, overlooking the powerful drivers of identity, values, and purpose.
The result? Similar portfolios. Subtle misalignments. Broken trust. Clients quietly walking away. A new generation of wealth is emerging — and they’re not waiting.
So how do you safeguard your business? It comes down to one thing: truly understanding the person behind the investor—the foundation of personalised advice.
Enter Investor DNA® — Stronger Relationships. Deeper Trust. Greater Client Retention.
Click to play video
(2-minute overview)
Understand the person to understand the investor
Precision-crafted, personalised advice for exceptional CX
Powered by advanced behavioural science, Investor DNA® reveals the hidden drivers of investor behaviour — decoding each client’s unique thinking preferences, motivations, and biases. Investor DNA empowers advisers to deliver truly personalised, insight-driven advice, aligned not just to financial goals and risk appetite, but to identity, emotion and purpose.
Investor DNA® empowers wealth advisers to:
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Craft portfolios aligned to your clients' values, identity, and ESG priorities.
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Decode their ‘risk signature’ for asset allocation.
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Anticipate your clients' emotional triggers to prevent costly mistakes.
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Build deeper, more empathetic and trusted relationships with 'EQ'.
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Bridge generational divides to protect family wealth.
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Increase client retention and grow your AUM.
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Exceed BID obligations with precision-crafted advice, based on science.
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Safeguard the relationship. Retain the assets. Grow your business.
Investor DNA® - Attract, engage and retain the next wealth generation.
Purpose-inspired portfolios
Investor DNA® uncovers your clients’ core values, life philosophy, and ESG preferences—their personal ‘truths’ that shape how they view success, wealth, and legacy.
These principles influence both their decisions and what they expect from their investments—whether it’s climate action, human rights or ethics.
By aligning portfolios with their financial goals and inner compass, you deliver purposeful investing that reflects identity, conscience, and long-term vision.
This alignment builds trust, deepens relationships, and creates portfolios that drive meaningful change.
Investor DNA® - Investing that shapes the future.
Preserving wealth continuity
An estimated 90% of family wealth is lost by the third generation.
Family wealth is eroded less by poor investment choices and more by intergenerational divides in values, priorities, and risk; differences that fracture communication and trust.
By mapping each family member’s preferences, motivations and biases, Investor DNA® reveals areas of alignment and potential friction points to build common ground.
These insights help advisers go beneath the surface to resolve conflict, deepen trust, and honour the family legacy—while empowering the next generation to forge their own path. This is critical for NextGen identity, engagement and family wealth continuity.
Investor DNA® - Safeguarding family wealth across generations.
Investment risk - Reimagined.
Introducing the 'Risk Signature'
Client portfolios must align with client identity, values and purpose—in addition to risk and financial goals.
Investor DNA® adopts a unique and highly nuanced approach, decoding a client’s unique 'risk signature' across five key dimensions—redefining how risk is used for portfolio construction.
Our approach reveals the gap between your clients' risk 'comfort zone', what they can afford, and what they can emotionally tolerate—for a precision-crafted approach.
Based on advanced data analytics, Investor DNA® enables you to predict which of your clients are most likely to react emotionally to market volatility, preventing fear-driven decisions and costly mistakes.
It’s science-based personalisation that empowers wealth professionals to confidently meet—and exceed—their BID obligations.
Investor DNA®—A precision-crafted approach to investment risk.
Investor DNA® decodes a client’s unique 'risk signature' across five key risk dimensions—rewriting the rules on how investment risk is viewed.
Our holistic approach reveals the gap between your clients' risk 'comfort zone', what they can afford, and what they can emotionally tolerate—for precision-crafted, risk-appropriate portfolios.
Investor DNA® enables you to predict which of your clients are most likely to react emotionally to market volatility, helping prevent fear-driven decisions and associated costly mistakes.
It’s science-based personalisation that empowers wealth professionals to confidently meet and exceed their BID obligations.
Investor DNA® - A precision-crafted approach to investment risk.
Investor DNA® decodes a client’s unique 'risk signature', redefining investment risk.
Our holistic approach reveals the gap between your client's risk 'comfort zone', what they can afford, and what they can emotionally tolerate—for precision-crafted portfolios.
Investor DNA® enables you to predict which of your clients are most likely to react emotionally to market volatility, to avoid costly mistakes.
It’s a science-based approach to confidently meet—and exceed—your BID obligations.
Investor DNA®—A precision-crafted approach to investment risk.
Investment Risk - Redefined.
Investor DNA® decodes a client’s unique 'risk signature', redefining investment risk.
Our holistic approach reveals the gap between your client's risk 'comfort zone', what they can afford, and what they can emotionally tolerate—for precision-crafted portfolios.
Investor DNA® enables you to predict which of your clients are most likely to react emotionally to market volatility, to avoid costly mistakes.
It’s a science-based approach to confidently meet—and exceed—your BID obligations.
Investor DNA® - A precision-crafted approach to investment risk.
Investor DNA® decodes a client’s unique 'risk signature' across five key risk dimensions—rewriting the rules on how investment risk is viewed.
Our holistic approach reveals the gap between your clients' risk 'comfort zone', what they can afford, and what they can emotionally tolerate—for precision-crafted, risk-appropriate portfolios.
Investor DNA® enables you to predict which of your clients are most likely to react emotionally to market volatility, helping prevent fear-driven decisions and associated costly mistakes.
It’s science-based personalisation that empowers wealth professionals to confidently meet and exceed their BID obligations.
Investor DNA® - A precision-crafted approach to investment risk.
Investor DNA® decodes a client’s unique 'risk signature', redefining investment risk.
Our holistic approach reveals the gap between your client's risk 'comfort zone', what they can afford, and what they can emotionally tolerate—for precision-crafted portfolios.
Investor DNA® enables you to predict which of your clients are most likely to react emotionally to market volatility, to avoid costly mistakes.
It’s a science-based approach to confidently meet—and exceed—your BID obligations.
Investor DNA®—A precision-crafted approach to investment risk.
Purpose-inspired portfolios
Investor DNA® uncovers your clients’ core values, life philosophy, and ESG preferences—their personal ‘truths’ that shape how they view success, wealth, and legacy.
These principles influence both their decisions and what they expect from their investments—whether it’s climate action, human rights or ethics.
By aligning portfolios with their financial goals and inner compass, you deliver purposeful investing that reflects identity, conscience, and long-term vision.
This alignment builds trust, deepens relationships, and creates portfolios that drive meaningful change.
Investor DNA® - Investing that shapes the future.
Preserving wealth continuity
An estimated 90% of family wealth is lost by the third generation.
Family wealth is eroded less by poor investment choices and more by intergenerational divides in values, priorities, and risk; differences that fracture communication and trust.
By mapping each family member’s preferences, motivations and biases, Investor DNA® reveals areas of alignment and potential friction points to build common ground.
These insights help advisers go beneath the surface to resolve conflict, deepen trust, and honour the family legacy—while empowering the next generation to forge their own path. This is critical for NextGen identity, engagement and family wealth continuity.
Investor DNA® - Safeguarding family wealth across generations.
Purpose-inspired portfolios
Investor DNA® uncovers your clients’ core values, life philosophy, and ESG preferences—their personal ‘truths’ that shape how they view success, wealth, and legacy.
These principles influence both their decisions and what they expect from their investments—whether it’s climate action, human rights or ethics.
By aligning portfolios with their financial goals and inner compass, you deliver purposeful investing that reflects identity, conscience, and long-term vision.
This alignment builds trust, deepens relationships, and creates portfolios that drive meaningful change.
Investor DNA® - Investing that shapes the future.
Preserving wealth continuity
An estimated 90% of family wealth is lost by the third generation.
Family wealth is eroded less by poor investment choices and more by intergenerational divides in values, priorities, and risk; differences that fracture communication and trust.
By mapping each family member’s preferences, motivations and biases, Investor DNA® reveals areas of alignment and potential friction points to build common ground.
These insights help advisers go beneath the surface to resolve conflict, deepen trust, and honour the family legacy—while empowering the next generation to forge their own path. This is critical for NextGen identity, engagement and family wealth continuity.
Investor DNA® - Safeguarding family wealth across generations.
Increase client retention and retain your AUM
Investor DNA® provides powerful behavioural insights that reveal each client’s unique identity, values and purpose; the drivers of their investment behaviour.
This sets the foundation for a deeper and more trusted relationship. When clients feel seen, heard, and understood, they engage more openly, trust more fully, and are far more likely to stay with their current adviser.
The impact? A 5% lift in client retention can significantly boost your profitability by 25% to 95% and increase AUM by as much as 52%. (Harvard Business Review)
Investor DNA® - For a clear competitive edge.
Insights that transform
Investor DNA® unlocks hidden insights for a precision-crafted portfolio and a personalised approach that creates a client for life.
Engaging the next wealth generation
Investor DNA® provides the 'EQ' edge to connect with NextGen and HNW female investors with greater empathy and care.
Values & ESG preferences
Investor DNA® enables you to build purpose-inspired portfolios - aligned with your clients' identity, values and ESG preferences.
Investor DNA® acknowledges Aboriginal and Torres Strait Islander peoples as the Traditional Owners of the lands and waters of Australia, and we offer our respect to their Elders past and present.
Preserving family wealth continuity
Investor DNA® bridges the generation gap - honouring the family legacy whilst enabling NextGen to forge their own path.
Investment risk. Redefined.