Science-based insight

Based on science, Investor DNA® uses advanced algorithms and predictive modelling to assess your clients' thinking preferences, motivations and behavioural biases.

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Investor DNA® represents the most complete client behavioural intelligence™ system available today, based on extensive cutting-edge research from the fields of psychology, neuroscience and behavioural finance. This ensures that Investor DNA® has both a high level of validity and reliability.

Please visit our i-DNA Knowledge Hub to view the research that underpins Investor DNA®.