The Science | Investor DNA

Understanding investment behaviour...

Neuroscience

Based on leading science, we know that a client's investment behaviour is the result of how their brain is 'wired' and genetics.

THINK

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Psychology

Investing is an inner struggle between our 'head' and our 'heart'. Those in control of their emotions have the advantage.

FEEL

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Behavioural Finance

Bias distorts your clients' judgement and skews their decision-making, undermining their financial goals and success.

ACT

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Science-based insight

Based on science, Investor DNA® uses advanced algorithms and predictive modelling to assess your clients' thinking preferences, motivations and behavioural biases.

This powerful combination provides unparalleled insight into your clients' current investment behaviour whilst predicting their future behaviour with remarkable accuracy.

Investor DNA represents the most complete client profiling system available, delivering unparalleled insights into your clients' investment behaviour and decision-making.