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 Science-based insight

Based on science, Investor DNA® uses advanced algorithms and predictive modelling to assess your clients' thinking preferences, motivations and behavioural biases.

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Investor DNA represents the most complete client behavioural intelligence system available today. Investor DNA is based on advanced and extensive research in fields of behavioural finance, neuroscience and psychology, 

 

Please visit our i-DNA Knowledge Hub to view the source research papers that underpin Investor DNA, giving it high validity and reliability. 

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Understanding investment behaviour...

Neuroscience

Based on leading science, we know that a client's investment behaviour is the result of how their brain is 'wired' and genetics.

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THINK

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Psychology

Investing is an inner struggle between our 'head' and our 'heart'. Those in control of their emotions have the advantage.

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FEEL

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Behavioural Finance

Bias distorts your clients' judgement and skews their decision-making, undermining their financial goals and success. 

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ACT

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Copyright © 2025 Investor DNA Pty Ltd. All rights reserved.

Investor DNA Pty Ltd.

Melbourne Victoria  3000

AUSTRALIA 

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Copyright © 2025 Investor DNA Pty Ltd. All rights reserved. ABN 36 987 581 121 

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