Science-based insight

Based on science, Investor DNA® uses advanced algorithms and predictive modelling to assess your clients' thinking preferences, motivations and behavioural biases.

​

Investor DNA® represents the most complete client behavioural intelligence system available today, based on extensive cutting-edge research from the fields of behavioural finance, neuroscience and psychology. This ensures that Investor DNA® has both a high level of validity and reliability.

Please visit our i-DNA Knowledge Hub to view the source research that underpins Investor DNA®.