Decoding how your clients think, feel, and decide for truly bespoke advice.
Behavioural Intelligence -
redefining the client experience
Attract, engage and retain the next wealth generation...
The Great Wealth Transfer is underway. In Australia, $5.4 trillion is being passed from boomers to the next generation. When wealth changes hands, 4 in 5 next-generation investors say they won’t stay with their parents’ adviser.
If 4 in 4 heirs intend to walk, the problem isn’t tomorrow’s inheritance, it’s today’s relationship gap. Miss the shift, and advisers risk losing both the relationship and the assets. Even the strongest adviser–client relationship offers little protection from this shift.
The challenge? Preserve the family’s values, continuity and legacy across generations. Helping your client’s children succeed. The adviser who wins the next generation is the adviser who understands them before the money moves.
What’s missing is a rigorous way to understand how the next generation thinks about money.
Investor DNA® — Safeguard the relationship - Protect the assets.
The real threat is not market volatility - it's human behaviour...
Even disciplined high-net-worth clients with sophisticated, bespoke strategies deviate under pressure, regularly making emotional or biased decisions that erode returns — estimated at around 3% per annum, or 35% over 10 years. One-third of your client's portfolio, gone.
Traditional risk profiling and advice frameworks fail to capture or predict how clients actually think, decide, and respond under pressure. Result? Misalignments. Panic selling. Broken trust. Clients quietly walking away — no matter how sophisticated the strategy.
Investor DNA® reveals a client's susceptibility to behavioural bias and identifies those most vulnerable under pressure, enabling the wealth adviser to intervene early to prevent poor decisions that lead to costly mistakes. Explore the science behind Investor DNA and emotional decision-making. Click here.
Investor DNA - Helping advisers protect client wealth.
Behavioural Intelligence -redefining the client experience
Investor DNA® -
2-minute reveal
Understand the person to understand the investor
Investor DNA®. Bespoke advice - elevated by behavioural intelligence...
Based on behavioural psychology and decision science, Investor DNA® elevates bespoke advice by introducing deep behavioural personalisation — enabling advisers to tailor not only the strategy, but the advice experience itself.
Investor DNA® decodes each client’s unique thinking preferences, motivations, and biases. Using advanced algorithms and predictive modelling, Investor DNA® empowers advisers to deliver truly bespoke advice — aligned not just with risk appetite and goals, but with identity, emotion, and purpose.
Investor DNA® enables wealth advisers to:
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Create science-based, precision-crafted advice.
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Predict which clients are most at risk during volatile markets.
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Provide a completely bespoke strategy and a tailored client experience.
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Identify clients' susceptibility to behavioural bias that sabotages success.
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Build deeper, more empathetic and trusted client relationships.
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Bridge generational divides to protect family wealth continuity.
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Increase client retention, grow AUM and boost profitability.
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Exceed BID obligations with a science-based onboarding process.
Investor DNA® — Behavioural Intelligence - redefining the client experience.
Introducing the 'Risk Signature'
Investment Risk - Reimagined...
Investor DNA® reveals your clients’ unique Risk Signature® — decoding their approach to investment risk across five distinct dimensions to deliver a true 360° view of risk.
By clearly distinguishing between risk appetite (attitude — 'how I think'), sensitivity to loss (emotional response - 'how I feel'), and risk tolerance (behavioural tipping point - 'how I act'), Investor DNA® predicts which clients are most vulnerable when markets are volatile, enabling wealth professionals to take pre-emptive action
Investor DNA® enables advisers to deliver a risk-appropriate portfolio whilst protecting clients from fear-driven decisions that cause costly mistakes. The result is a science-based approach to investment risk that equips wealth professionals to meet and exceed their BID obligations with confidence.
Investor DNA® — A science-based approach to managing investment risk.
Introducing the Risk Signature -
investment risk reinvented...
Investor DNA® reveals your clients’ unique Risk Signature® — decoding their approach to investment risk across five distinct dimensions to deliver a true 360° view of client risk.
By clearly distinguishing between risk appetite (attitude - 'how I think'), sensitivity to loss (emotional response - 'how I feel'), and risk tolerance (behavioural tipping point - 'how I act'), Investor DNA® predicts which clients are most vulnerable when markets are volatile, enabling wealth professionals to take pre-emptive action
Investor DNA® enables advisers to deliver a risk-appropriate portfolio whilst protecting clients from fear-driven decisions that cause costly mistakes.
The result is a science-based approach to investment risk that equips wealth professionals to meet and exceed their BID obligations with confidence.
Investor DNA® — A science-based approach to managing investment risk.
Purpose-inspired portfolios...
Investor DNA® uncovers your clients’ core values, life philosophy, and ESG preferences—their personal ‘truths’ that shape how they view success, wealth, and legacy.
These principles influence both their decisions and what they expect from their investments—whether it’s climate action, human rights or ethics.
By aligning portfolios with their financial goals and inner compass, you deliver purposeful investing that reflects identity, conscience, and long-term vision.
This alignment builds trust, deepens relationships, and creates portfolios that drive meaningful change.
Investor DNA® — Investing that shapes the future.
Preserving wealth continuity...
An estimated 90% of family wealth is lost by the third generation. Family wealth is eroded not by poor investment choices but by intergenerational divides in values, priorities, and risk; differences that fracture communication and trust.
By mapping each family member’s preferences, motivations and biases, Investor DNA® reveals areas of alignment and potential friction points to build common ground.
These insights help advisers go beneath the surface to resolve conflict, deepen trust, and honour the family legacy—while empowering the next generation to forge their own path, the critical success factor for wealth continuity.
Investor DNA® — Safeguarding family wealth across generations.
Purpose-inspired portfolios...
Investor DNA® uncovers your clients’ core values, life philosophy, and ESG preferences — their personal ‘truths’ that shape how they view success, wealth, and legacy.
These principles influence both their decisions and their expectations of their investments — whether it’s climate action, human rights, or ethics.
By aligning portfolios with their financial goals and inner compass, you deliver purposeful investing that reflects identity, conscience, and long-term vision.
This alignment builds trust, deepens relationships, and creates portfolios that drive meaningful change.
Investor DNA® — Investing that shapes the future
Preserving wealth continuity...
An estimated 90% of family wealth is lost by the third generation. Family wealth is eroded not by poor investment choices but by intergenerational divides in values, priorities, and risk; differences that fracture communication and trust.
By mapping each family member’s preferences, motivations and biases, Investor DNA® reveals areas of alignment and potential friction points to build common ground.
These insights help advisers go beneath the surface to resolve conflict, deepen trust, and honour the family legacy—while empowering the next generation to forge their own path.
Investor DNA® — Safeguarding family wealth across generations.
Increase client retention, grow your AUM, and boost profitability...
Investor DNA® provides powerful behavioural insights that reveal each client’s unique identity, values and purpose; the drivers of their investment behaviour.
This lays the foundation for a deeper, more trusted relationship. When clients feel truly seen, heard, and understood, they engage more openly, trust more deeply, and are far more likely to consolidate assets with a single adviser—strengthening loyalty and long-term retention.
The impact? A 5% lift in client retention can significantly boost profitability by 25% to 95% and increase AUM by up to 52%. (Harvard Business Review)
Investor DNA® — For increased client retention and greater profitability
Investment risk - Redefined.
Investor DNA® presents the most comprehensive view of client risk available, delivering a true 360° view of client risk across 5 key dimensions.
Engaging the next wealth generation
Investor DNA® provides the 'EQ' edge to connect with NextGen and HNW female investors with greater empathy and care.
Behavioural Intelligence - Unlocked.
Investor DNA® unlocks hidden insights for a precision-crafted portfolio and a totally bespoke client experience based on behavioural science.
Investing with Purpose - ESG preferences
Investor DNA® enables you to build purpose-inspired portfolios - aligned with your clients' identity, values and ESG preferences.
Preserving family wealth continuity
Investor DNA® bridges the generation gap - honouring the family legacy whilst enabling NextGen to forge their own path.
Investor DNA® acknowledges Aboriginal and Torres Strait Islander peoples as the Traditional Owners of the lands and waters of Australia, and we offer our respect to their Elders past and present.
Investor DNA Pty Ltd.
AUSTRALIA
Copyright © 2025 Investor DNA Pty Ltd. All rights reserved.
Investor DNA Pty Ltd.
Melbourne Victoria 3000
AUSTRALIA
Copyright © 2025 Investor DNA Pty Ltd. All rights reserved. ABN 36 987 581 121
Investor DNA® -
2-minute reveal
NextGen female investors - the emerging pre-eminent client...
Of the $5.4 trillion being transferred in Australia, women are poised to take control of $3.5 trillion in assets. The NextGen female investor thinks differently, with unique priorities, values, and expectations that diverge sharply from their male counterparts.
Purpose-driven and tech-savvy, they expect a new kind of relationship with their adviser — one built on sensitivity, empathy, and trust — from an industry long shaped by male norms.
Investor DNA® delivers emotional intelligence at the point of advice—revealing how clients think, feel, and respond, so relationships are built on genuine understanding, not assumptions. The result is a deeper client connection and resilient, purpose-led partnerships that last.
Investor DNA® - Advanced adviser EQ for NextGen engagement.